ACCESSFUEL FOR VENUES
Every building has a personality. Now yours can talk.
Ask it who came last night, what they spent and who to invite next. Get the answer in seconds, from your own data.
SOC 2 Type 2
compliant
You built it. They came. Now find out who.
Ticketing knows who bought. Your POS knows who spent. Email knows who opened. Every department keeps its own score, and nobody sees the whole game.
AIRA is the analyst your building never had.
One scoreboard
Ticketing, F&B, merch and email in one database you own. Every department sees the same picture, with your definitions locked. Ask in plain English. Connected in a target 24 hours.
If you host a home team: season members, single-game buyers and comps in one view.
If you book shows: per caps by genre and show, ready for budgets and offers.
What you’ll see: budgets and offers built from evidence, and one clear answer every week to “what’s working?”
Know every fan
Loyalists, part-timers, one-timers and first-timers: who came, what they spent and who they brought. Comps get a per cap. Premium and sponsors get a real audience.
If you host a home team: every concert brings new faces, and AIRA finds the dozens, sometimes hundreds, most likely to become fans of the team.
If you book shows: fans who bought something like this show before, including those who engaged but never bought.
What you’ll see: budgets and offers built from evidence, and one clear answer every week to “what’s working?”
Right fans, right show
Make every email count. Reach the right fans for each show instead of the whole list, with the audience and copy ready to send and a holdout group to prove the lift.
If you host a home team: renewals, upgrades and theme nights.
If you book shows: a presale list for the next headliner, and the sell-through that keeps you in the flow of A+ shows.
What you’ll see: tickets selling faster, and a clearer case to take to agents.
What we measure: sell-through · per caps · wasted sends · the case you take to agents
Good for every partner in your building
Your home team first: new fans from every concert in the building.
Agents and promoters: evidence of who will buy and what they’ll spend.
Sponsors: a real audience, not an estimate.
F&B and merch partners: higher per caps.
Ask anything about your business
Who was here last
night?
17,400 in the building for last night’s headliner. 12,900 have never been to a home-team game. 1,250 were first-timers to the building, 480 of them on comps. Tickets and merch reconciled.
Ask anything about your business
Which of them could become fans of the team?
160 who look like your season members: local, buying in groups, spending above the per cap. Drafted: a welcome offer from the team, sent from your email platform at 9am, with a 10% holdout to show the lift.
Ask anything about your business
Who should we sell next month’s headliner to?
2,100 fans whose history matches that show’s buyers, including 310 first-timers. Presale list and copy ready to send.
From a pro club, mid-pilot
Your home team first: new fans from every concert in the building.
Across AccessFuel clients:
ARCH Motorcycle found two audiences it didn’t know it had.
The American Red Cross used audience insight to land new sponsors.
TEDx Santa Monica unified attendee data to shape programming.
Yours: one database the building owns.
Consistent: One question, one answer.
Recommendations: Who to invite, what to offer and when to act.
Lessons, not lists.
Your fan records stay yours. The network shares what worked, like genre demand, on-sale timing and per caps by show type, so the next tour stop starts where the last one finished.
One show. One audience. One number.
What we need: your ticketing, email and SMS, and F&B and merch data, plus one owner on your side. If a partner holds the data, invite them into your workspace to connect it.
Week 1
Connect your data, lock definitions (sold, comp, attended), and set the baseline and holdout.
Week 2-6
Audiences and campaigns live.
Week 7-8
Measure against the holdout.
Day 60
Readout
Pricing: a fixed-fee pilot, then predictable monthly tiers sized to the building. The first three buildings to sign get preferred pricing.
Buildings that know themselves become must-play venues.
We’re signing three venues to complete proofs of concept at a preferred price.
Go ahead. Ask the walls.
These walls can talk.
